About Wasel
We connect brands to the conversations that matter.
Wasel is a Saudi public relations and marketing agency built to manage both sides of growth: how a brand is perceived, and how well it reaches the people who matter.
With 18+ years in the industry, we connect PR, digital marketing, influence, branding, events, websites and AI automation so communication works as one coordinated system.
The Wasel advantageReputation and reach
Reputation and reach
in one system.
Reputation Led
Communication starts with trust, positioning and the conversations that shape perception.
Integrated Delivery
PR, digital marketing, influence, design, events, web and AI operate as connected disciplines.
Saudi Market Intelligence
Strategies grounded in local culture, audiences, media dynamics and commercial realities.
LeadershipSenior thinking,
Senior thinking,
close to the work.
Aljawhara Minwer
CEO & PR Director
Abdulellah Yamani
Head of IT & Partner
Taha Asif
Marketing Director & Project Manager
Walaa Hadad
Marketing Director
Awards & recognitionRecognised where
Recognised where
reputation matters.
