Wasel leading From Iftar to Eid: Extending Ramadan Campaign ROI Introduction The opportunity does not end with Ramadan — Eid represents a major commercial and emotional milestone. Eid Shopping Surge Consumers increase spending on fashion, gifts, beauty, and electr... Mar 18, 2026 Wasel Blog
Wasel leading Ramadan Influencer Strategy: Beyond Iftar Invitations Introduction Influencer marketing during Ramadan requires a strategic shift in tone and timing. Content That Resonates Family-oriented, spiritual, and community-driven content performs better than pur... Mar 10, 2026 Wasel Blog
Wasel leading Ramadan CSR Campaigns: Building Brand Equity Through Impact Introduction Corporate Social Responsibility becomes especially powerful during Ramadan. Community Impact Brands can engage through meal distribution, charity partnerships, and community initiatives. ... Mar 7, 2026 Wasel Blog
Wasel leading Ramadan Marketing Without Exploitation: Balancing Sales & Spirituality Introduction Ramadan marketing requires balance. Brands must respect the spiritual significance of the month while still achieving commercial goals. Authenticity Over Aesthetics Overused symbols and s... Feb 24, 2026 Wasel Blog
Wasel leading Understanding the Saudi Ramadan Consumer: Behavior, Emotion & Spending Patterns Introduction Ramadan in Saudi Arabia is more than a season — it is a complete behavioral shift. Daily routines change, emotions intensify, and purchasing decisions become deeply connected to family, f... Feb 17, 2026 Wasel Blog
Wasel leading When Reputation Breaks, Most Companies React Wrong Here’s What Actually Works Across several projects, we’ve seen one common mistake: When a brand suffers from declining reputation or chaotic operations, the instinct is to spend more on promotion, ads... Dec 28, 2025 Wasel Blog
Wasel leading The Saudi Market Is a World of Its Own Distinct, Complex, and Impossible to Approach with Generic Strategies Unlike any other market in the region, the Saudi audience is diverse, regionally nuanced, culturally sensitive, and deeply shaped ... Dec 10, 2025 Wasel Blog
Wasel leading Influencer Marketing in Saudi Arabia: Why Stories Matter More Than Posts Learn why influencer marketing works best when it tells a story, not just promotes a product. Discover how Wasel helps Saudi brands create authentic influencer campaigns that drive real engagement. Wh... Aug 31, 2025 Wasel Blog
Wasel leading How Saudi Brands Can Gain International Media Exposure Learn how Saudi brands can break into international media and build a global presence. With Wasel’s expertise, your story can reach audiences worldwide. Why Global Exposure Matters For Saudi brands, r... Aug 25, 2025 Wasel Blog
Wasel leading Why a Local PR & Marketing Agency in Saudi Arabia Gives You the Edge Discover why partnering with a local PR and marketing agency in Saudi Arabia gives your brand a competitive edge. Learn how Wasel connects businesses with the right audience and media. Think Local, Wi... Aug 24, 2025 Wasel Blog
Wasel leading Wasel Leading Shortlisted for Inc. Arabia’s Best in Business Awards 2025 in Media and Tourism Category Wasel Leading, the Kingdom’s foremost home-grown marketing communication consultancy and a recognized leader across the GCC, is proud to announce its shortlisting for the prestigious Inc. Arabia’s Bes... Jul 24, 2025 Wasel Blog
Wasel leading Riyadh… Capital of Glory and Royal Hospitality From At-Turaif to Tuwaiq: Where the Tale of Glory is Told A journey through the capital of Saudi Arabia, where historical grandeur meets a future sculpted day by day. ⸻ At-Turaif District… The Birthpl... Jun 20, 2025 Astrolabe Magazine