Wasel Leading, the Kingdom’s foremost home-grown marketing communication consultancy and a recognized leader across the GCC, is proud to announce its shortlisting for the prestigious Inc. Arabia’s Best in Business Awards 2025 in the Media and Tourism category. This recognition affirms Wasel Leading’s continued excellence and innovation in delivering high-impact strategies that elevate both the media and tourism sectors.
The Inc. Arabia Best in Business Awards celebrate the most dynamic and influential companies in the region—honoring those that have made substantial contributions to their industries. Wasel Leading’s shortlisting is a testament to its dedication to transforming narratives and delivering experiences that inspire.
With extensive experience promoting global hospitality brands and regional destinations across the GCC and Saudi Arabia, Wasel Leading has played a vital role in shaping the identity of cities and destinations through strategic communication. This aligns with the goals of Saudi Arabia’s Vision 2030, which places tourism and economic diversification at the heart of the Kingdom’s future.
Aljawhara Minwer, CEO and PR consultant of Wasel Leading,
commented:
“Media and public relations are not just promotional tools—they are bridges
that connect brands with people. At Wasel, we have supported leading tourism
and hospitality projects across KSA and the GCC, shaping global perceptions by
telling authentic stories with clarity and purpose. I believe deeply in the
power of digital media to achieve meaningful results through human-centered
content that reflects the soul of each destination.”
She added:
“Our work at Wasel is inspired by the boldness and clarity of Vision 2030,
which has reshaped our understanding of tourism—not merely as an economic
sector, but as a powerful means to share stories, foster pride, and connect the
world with the essence of our people and our land.”
Taha Asif, Managing Director of Wasel Leading, noted:
“At Wasel, we continuously adapt to the evolving needs of our partners by
developing bold, forward-thinking solutions. This nomination reflects our
commitment to excellence in media and tourism, and we are excited about the
opportunities ahead.”
He added:
“During uncertain times, such as the COVID-19 pandemic, we saw how technology,
social media, and interactive campaigns became vital tools for human
connection. Through awareness-driven and emotionally intelligent communication,
we maintained trust and strengthened relationships—not for commercial gain, but
to uplift and support our communities. This kind of communication reveals the
deeper purpose of our field.”
Looking forward, Wasel Leading is committed to redefining the relationship between media and tourism by integrating traditional communication with digital innovation. The company’s goal is to deliver measurable results for clients while enriching the visitor experience and strengthening the region’s global positioning as a destination of choice.
Wasel Leading Shortlisted for Inc. Arabia’s Best in Business Awards 2025 in Media and Tourism Category